We help professional services firms make more of what their best people know.
We find where AI fits in your firm, then build it. People who've spent their careers inside firms like yours, not consulting from the outside.
We've spent years inside professional services firms, in the room when the work gets done. A few things come up in almost every firm.
The same work gets done twice
The pitch, the report, the client update. Drafted from scratch by someone who doesn't know it's already been written. There's no time to look, and nowhere obvious to find it.
The best people become the bottleneck
The partner everyone goes to. The associate who just gets a certain kind of matter. Their judgement is the firm's real asset, and the one thing that doesn't scale, because it lives in one head and that head is already full.
The tools arrive before the thinking
A licence gets bought, a pilot gets run, a memo goes round telling everyone to use it. Six months later, adoption's patchy and no one's quite sure what changed. The technology was never the hard part. Working out where it fits was.
No one can be told to change
You can't mandate a partner. Change in a firm happens through the people who choose to lead it. Find the ones who are interested, prove something works, and the rest follow. Push it top-down and it stalls.
This is the world we build for. AI built around what already makes a firm worth hiring.
Read more about the shift →Built by operators, not theorists.
People who've spent their careers inside firms like yours, building the technology and living the work.
Studio
Led by Tom and Ben. We get to know how your firm really works, then find where AI is worth doing and give you a clear plan to act on.
Build
Led by Ashan, from our engineering hub in Colombo. We build what the discovery found. Scoped, priced up front, delivered week by week.
Grow
Both studios stay involved. Once we know your firm, we keep building on what's there. Each engagement faster than the last.
Ben Lee
25 years in professional services, the last three leading AI strategy inside a national property consultancy. He's been sold every AI product on the market, which is why you won't be.
Tom Barrow
10+ years across technology, startups and real estate, including Savills and LandTech. Runs Instruction's delivery, growth and operations, and keeps every recommendation grounded in evidence.
Ashan
Sri Lanka based. 15+ years technical expertise in AI/ML and product engineering. Leads Build delivery from our engineering hub in Colombo.
See where AI fits in your firm.
A few questions about your firm and where you are with AI. If there's a fit, we'll set up a first conversation. No pitch, no obligation.
Book a Spark call →