AI built around how accountancy firms work.
Fee proposals, bids, and the senior time that goes on work that doesn't need it. The patterns are the same across the sector. The fix starts with understanding how the work gets done.
Fee proposals eat senior time
Every proposal drafted from scratch, by someone who doesn't know a similar one was written last month. The knowledge exists in the firm. It's just not findable.
IT governance has stalled the conversation
The appetite for AI is there. The IT team is cautious, under-resourced, and the default answer is no. Months pass between interest and action, and the gap fills with workarounds.
Cost sensitivity is higher than in law
£30 a head for Copilot feels expensive when the business case hasn't been made. The question isn't whether AI is worth it. It's whether anyone has shown where, specifically, it pays back.
The billable hour question is live
Clients are starting to ask what they're paying for. AI compresses the work that used to fill the hours. The firms that thrive will have a confident answer about what makes their advice worth the fee.
What we've seen in firms like yours.
We paused our own project
A client wanted a fully automated reporting product. The data couldn't carry it yet, so we advised pausing our own paid work until the foundations were fixed. The automation is still the destination. Now it will work when it arrives.
Read the full story →Not an AI problem
A marketing team wanted AI to solve their case-study problem. The real blockage was upstream. We fixed the process first, then AI had something to work with.
Read the full story →Why we work in accountancy.
The patterns in accountancy firms are almost identical to what we see in law and property: the same vendor fatigue, the same IT friction, the same gap between buying a tool and making it land. Our method was built across professional services, and the fee-proposal and bid-preparation workflows in accountancy are where some of the clearest AI wins sit.
Meet the team →Questions accountancy firms ask us.
"We can't justify the cost without a business case."
That's exactly what a Studio engagement produces: a costed roadmap with a build-or-don't verdict on every item. You take it to your board with the arithmetic on the table, not a vendor's promise.
"Our team is small. Is this worth it at our scale?"
Often it isn't, and we'll tell you. Sometimes the answer is a simple automation, sometimes nothing yet. We've turned work away from firms where the scale didn't justify it, and said so in writing.
"We've got Copilot but nobody's really using it."
That's the single most common finding across every sector we work in. The fix isn't training. It's mapping which specific workflows Copilot should be pointed at, and pairing it with specialist tools for the work it can't reach.
Start with where your firm is.
A Spark call is free. 30 minutes on how your firm works, where AI might be worth it, and what to leave alone. No pitch, nothing to prepare.
Book a Spark call →