AI built around how law firms work.
Your BD director is frustrated with IT, your partners won't be mandated, and the platforms you bought in 2020 are giving 20% of their value. We've been inside that room.
Partners hold the knowledge and the bottleneck
The partner everyone goes to. The associate who just gets a certain kind of matter. Their judgement is the firm's real asset, and the one thing that doesn't scale, because it lives in one head and that head is already full.
Pitches rebuilt from scratch, every time
No central content library. No single source for credentials, case studies, or bios. When a pitch is due, your team scurries around looking for content that's already been written somewhere.
Copilot deployed, adoption patchy
Licences have been live for 12 months. A few people use it well. Most don't. The real gap isn't the tool. It's that nobody mapped which workflows it should be pointed at.
Clients are already AI-literate
Corporate clients bring ChatGPT analyses to meetings. Pricing pressure on commoditised work is rising. Premium advisory is protected, but only if the firm can articulate why the judgement is worth paying for.
What we've seen in law firms.
The fastest AI wins were already paid for
A leading London law firm had bought the platforms, had capable people building AI agents, and nothing was converting. The finding: an AI module paid for and never switched on, six agents trapped on one licence, and no one whose job it was to make any of it land.
Read the full story →Not an AI problem
A marketing team wanted AI to write case studies. The real blockage was upstream: nothing triggered a case study when work finished. We fixed the pipe first, then AI had something to work with.
Read the full story →Why we work in law.
Ben spent three years leading AI adoption inside a national property consultancy, working closely with mid-market law firm BD directors throughout. He's sat in those partner meetings, heard every vendor pitch, and knows which tools land and which gather dust. The patterns across law firms are remarkably consistent, and we've built our method around them.
Meet the team →Questions law firms ask us.
"Our IT team blocks everything. How do you get around that?"
We build inside your existing Microsoft tenant. Nothing leaves your security boundary. The conversation with IT becomes "this runs inside what you've already approved" rather than "approve this new vendor."
"We've got IntraHive/Passle and nobody uses them properly."
That's one of the most common findings we make. Platforms configured years ago, quietly decaying, renewing on autopilot. Often the fix isn't a new tool. It's a named owner, a working cadence with the vendor, and activation of features already in the contract.
"What about client confidentiality?"
It's the first question we expect. We'll tell you what AI should stay well away from, in writing. Privileged work, sensitive data, anything where the risk profile doesn't justify the saving. That's part of every engagement.
Start with where your firm is.
A Spark call is free. 30 minutes on how your firm works, where AI might be worth it, and what to leave alone. No pitch, nothing to prepare.
Book a Spark call →